Q2 developed quite differently from the first quarter.
Rather than broad strategy pieces, many of the most-opened newsletters I sent revolved around practical experiments: testing credits, using Free Night Certificates, and seeing how loyalty programs behaved in the real world.
Search traffic remained much more diverse.
Most Newsletter Opens
Top 4 in Q2 2026
Most Web Reads
Top 4 in Q2 2026
Looking back, Q2 became the quarter of experiments. Several of those experiments are already generating follow-up articles, so I suspect many of these stories aren’t finished yet.






