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Q2 developed quite differently from the first quarter.

Rather than broad strategy pieces, many of the most-opened newsletters I sent revolved around practical experiments: testing credits, using Free Night Certificates, and seeing how loyalty programs behaved in the real world.

Search traffic remained much more diverse.

Most Newsletter Opens

Top 4 in Q2 2026

Most Web Reads

Top 4 in Q2 2026

Looking back, Q2 became the quarter of experiments. Several of those experiments are already generating follow-up articles, so I suspect many of these stories aren’t finished yet.

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