The Lab
The Lab
The Lab
+4
Mar 7, 2026
•
6 min read
Marriott Gift Cards at Hotels: A London Field Test
Trying to trigger a £75 Amex rebate without booking a stay
MGM
+5
Mar 1, 2026
•
5 min read
Will MGM Still Comp Me?
A light stay, a small trim, and what the model did next
MGM
+7
Feb 23, 2026
•
6 min read
Why Is MGM Comping Me?
How casino loyalty models price identity and captured spend.
Hilton
+7
Feb 19, 2026
•
7 min read
Calala Island: Committing to the Rebate
Free Night Certificates, 480,000 points, and the execution risk behind a $2,510 post-stay wire.
