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Loyalty program design

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Hotel Programs

Structure, pricing, and how they play out in practice

This is how I approach hotel programs.

Structure, pricing, and how they play out in practice.

Start here

  • Marriott and Me

  • Hilton and Me

  • IHG and Me

  • When Fine Hotels + Resorts Works, and When It Doesn’t

Pricing and Behavior:

  • Marriott Points Regularly Return to the Same Sale Price Range

  • IHG Points Are Almost Always on Sale

  • Hilton Points Are Almost Always on Sale

The Changing Structure of Marriott Bonvoy:

  • Lifetime Platinum Is About to Be Everywhere

  • How Loyalty Programs Slow Status Inflation

  • Marriott Slows Status Inflation While Improving Certificate Redemptions

In Practice:

  • Prague in January: Allocating Three Hotel Programs on One Trip

  • Berlin, Planned Around One Fixed Date

  • Calala Island: Committing to the Rebate

Looking for specific hotels? See Hotel Reviews →

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