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The Lab
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Hotel Programs
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Hotel Reviews
16 Hours in Singapore
Amsterdam in August
East, Central & West Berlin
A Miami Stopover
Oslo in May
Prague in January
A Week in Melbourne
Q3 2026
Q2 2026
Q1 2026
How to earn, value, optimise, and deploy hotel free night certificates across Hilton, Marriott, IHG, Hyatt, and beyond.
New York City
+4
Oct 9, 2026
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4 min read
An 85K Marriott Free Night Award plus 5000 points replaced a $1264 Manhattan hotel rate. This time, the hotel was actually pretty good.
Baltimore
+5
Sep 27, 2026
5 min read
A rejected Nightly Upgrade Award, a harbor-view room anyway, and an unexpected All Blacks connection.
IHG
Sep 19, 2026
6 min read
For an event at M&T Bank Stadium, this Holiday Inn Express solves the most obvious post-game problem. Our stay also showed us another way to handle it.
Netherlands
Sep 15, 2026
A two-night Marriott Platinum stay in a suite near Amsterdam Zuid, and a location that worked better than I expected
Sep 2, 2026
7 min read
The room was tiny, the location was excellent, and after one night I understood why citizenM’s unusual hotel formula works.
+7
Aug 26, 2026
Three certificates nearing expiry, one Amsterdam weekend, and a new way to measure the value an expiring FNC is actually delivering.
Aug 7, 2026
A Practical Stop Before the England Hockey Talent Academy Cup
May 31, 2026
3 min read
A rebooking error changed the redemption decision months later
May 24, 2026
2 min read
An expiring certificate, an oversized room, and the obvious choice between wine and 500 IHG points.
Hilton
May 21, 2026
A Hilton Free Night Certificate had posted just hours before the Calala transfer, briefly keeping alive hopes of swapping out the remaining 240,000-point night.
May 14, 2026
A short-notice IHG redemption that turned out better than expected
Miles & Points
May 2, 2026
Marriott, Hilton, and IHG. What the certificates actually book, and what they don’t.
+6
Apr 22, 2026
Removing the final 240,000 Hilton points from a Calala booking by creating another Free Night Certificate, and the portfolio decisions required to do it
Apr 15, 2026
Recently renovated, well located, and a surprisingly strong Free Night Certificate redemption.
Loyalty program design
Apr 8, 2026
The hidden pricing shift and new card restrictions behind the 25K top-up
Portfolio Management
Apr 7, 2026
An Arbitrage in Hilton Aspire Free Night Certificates
Apr 4, 2026
A one-night stay around a hockey schedule, and what this hotel delivers
Mar 25, 2026
What was required, and what Hilton’s system allows
Mar 24, 2026
Liquidity, optionality, and the portfolio logic behind a Calala booking
Mar 16, 2026
How the 25K certificate top-up and the 2026 Q1 promotion reveal the program’s current direction
Feb 25, 2026
A quiet but essential part of the hotel portfolio
Feb 19, 2026
Free Night Certificates, 480,000 points, and the execution risk behind a $2,510 post-stay wire.
Jan 17, 2026
How one well-placed hotel gave the entire Prague weekend its rhythm and momentum.
Jan 14, 2026
Why an inexpensive arrival-night stay turned out to be one of the easiest hotel decisions of the entire weekend.
+8
Jan 8, 2026
How uncapped FNCs unlocked rooms that pricing said shouldn’t exist