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How loyalty programs actually work behind the scenes. Incentives, economics, behavioural design, and why programs are built the way they are.
MGM
+4

May 25, 2026
•
3 min read
Freeplay fell, Bellagio tightened, and the repricing pattern became more interesting.
MGM
+5

Mar 21, 2026
•
2 min read
A small test of booking intent vs. actual behavior
MGM
+5

Mar 1, 2026
•
3 min read
A light stay, a small trim, and what the model did next
Real-world travel, loyalty, and decision-making.