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Vedema’s understated entrance in Megalochori.

When I started planning our Santorini weekend, Vedema was the hotel I understood least. The caldera properties sell themselves. Open Instagram and you’ll find infinity pools hanging over volcanic cliffs, whitewashed villages tumbling down towards the sea and sunset photographs that try to justify spending four figures a night.

Vedema doesn’t compete on any of that. It’s built beside the traditional village of Megalochori, around fifteen minutes inland from Fira. There are vineyard views rather than cliff views, and while the property is part of Marriott’s Luxury Collection, it generates surprisingly little discussion compared with some of Santorini’s better-known names.

The resort feels more like a small Cycladic village than a conventional hotel.

Whitewashed passages and volcanic stone run throughout the property.

That was why it made the shortlist. This trip wasn’t about finding the single best hotel on Santorini. We deliberately split three nights across three Fine Hotels + Resorts properties, each chosen for a different reason. Vedema would introduce us to village life, Katikies Garden would put us in the heart of Fira, and Magma would become our final resort stop before flying home. The planning behind that decision is covered separately, but it gave us a rare opportunity to compare three very different interpretations of Santorini in the space of seventy-two hours.

Megalochori is never far from view.

Our stay was booked through American Express Fine Hotels + Resorts. Marriott Platinum status added another layer of interest. I wanted to know whether the hotel would treat the reservation primarily as an FHR booking or as a Marriott stay.

As it turned out, that question was answered before we’d even reached the room.

Arrival

Santorini airport is only a short drive from Vedema. Uber operates on the island and the journey cost us €40. The only wrinkle was that the app asked for my passport number before confirming the booking, something I’d never encountered elsewhere. Once that was entered, a driver accepted within a few minutes and arrived quickly. I still needed to sign a form in person, but payment remained entirely cashless.

Arriving at Vedema from Santorini airport.

Check-in was friendly and personal. Rather than pointing us towards a map, our host walked us around the resort before escorting us to our room, explaining where breakfast was served, how to contact the front office via WhatsApp, and suggesting we reserve dinner if we planned to eat on site.

Check-in included a walk through the property rather than simply being handed a map.

The walk to our room wound through Vedema’s cobbled pathways, past whitewashed walls, volcanic stone and bougainvillea.

That turned out to be good advice. Dinner reservations were encouraged at check-in, wine tastings in the property’s 400-year-old cellar were already heavily booked, and it quickly became apparent that although Vedema feels relaxed, the team prefers to organize your stay rather than leave everything until the last minute.

The welcome amenities waiting in the villa also caught my attention. There was a bottle of prosecco, salmon and crème fraîche canapés, berries with chocolate mousse, and a handwritten welcome note. More interesting to me was who the note was addressed to. The wording leaned heavily into my Marriott Platinum status rather than the American Express booking channel. For anyone wondering whether Marriott recognition survives an FHR reservation at Vedema, that was an encouraging first sign.

Prosecco, canapés, berries and chocolate mousse were waiting in the villa.

The welcome note specifically recognized Marriott Platinum status.

Then came the upgrade. Our original booking had been for a Dorian Suite. Instead, we were shown to an Olympian Villa with a private pool, vineyard views and a glimpse of the sea beyond.

The Olympian Villa

The upgrade from a Dorian Suite to an Olympian Villa was immediately obvious in one respect: space. Rather than a hotel room with an outdoor seating area, this felt like a small private property.

Our upgrade was to an Olympian Villa.

The Olympian Villa was more like a small private property than a hotel room.

The villa opened onto a large terrace with its own pool, sun loungers, outdoor dining table and enough room that we weren’t confined to being indoors.

The view looked across Santorini’s vineyards towards the sea. If you’re picturing rows of elevated vines stretching into the distance, recalibrate your expectations. Santorini’s vineyards look very different from somewhere like Napa. The vines are trained low to the volcanic ground, creating a landscape that feels distinctly local rather than conventionally picturesque. Whether that’s driven by the island’s famous winds or centuries of local farming tradition, I don’t know, but it’s another reminder that Santorini has its own way of doing things.

The sea remains visible beyond the vineyards, adding another layer to the view.

The villa’s main living area, looking back towards the entrance.

Inside, the villa was attractive, comfortable and thoughtfully laid out, although I’d hesitate to describe it as cutting-edge luxury. Nothing about the bathroom, bedroom or living areas screamed contemporary design. If someone showed me photographs of the interior in isolation, I wouldn’t immediately assume they came from one of Santorini’s famous resorts.

The bedroom continued the villa’s simple, understated design.

The villa’s bathroom, with twin sinks and a separate bathtub.

A deep bath proved particularly welcome after a late swim.

For us that wasn’t really where Vedema’s luxury lies.

The villa opened onto a private outdoor terrace and pool area.

The private terrace looked across low Santorini vineyards towards the sea.

Our private pool and terrace, set apart from the resort’s main pool areas.

It was the feeling of having your own place. Walking out onto the terrace in the morning without another guest in sight. Sitting beside your own pool with nothing more pressing to do than decide whether to swim before breakfast or afterwards. Returning from Megalochori for one last swim before bed, then warming up in a deep bath rather than heading back to a standard hotel room. That’s the experience you’re paying for.

Privacy also deserves a mention because it’s often difficult to judge from photographs. The villa felt secluded from its immediate neighbors and we never had the sense of being overlooked by other guests. At the same time, the terrace isn’t completely enclosed. Beyond a strip of vineyard there are other buildings in the distance, so anyone determined enough could probably see into parts of the outdoor space. In practice though, we never noticed another person. For us, it felt private enough that using the pool late in the evening never crossed our minds as something we should be self-conscious about.

The bed was comfortable, the room stayed cool despite the July heat, and we both slept well.

If I had one criticism, it would be the frequency with which staff came to the villa during our stay. There were several knocks on the door, and after breakfast we returned to find someone servicing the private pool. I understand why the maintenance is necessary, but personally I’d have preferred that work to happen after checkout unless we’d specifically requested it. Having your own villa creates an expectation of uninterrupted privacy, and that was probably the only time during our stay when that illusion was broken. It’s probably on me: I could have hung out a Do Not Disturb sign, but I didn’t really think about it until afterwards.

An Afternoon That Explained the Resort

One advantage of staying only a single night is that you’re less tempted to just disappear into your room.

After dropping our bags we wandered around the property, settled into the villa for a while and then turned our attention to one of Vedema’s signature experiences: a wine tasting in the property’s 400-year-old cellar.

Vedema’s wine cellar is built into the resort’s volcanic-stone architecture.

It very nearly didn’t happen. When reception suggested we reserve dinner, they also mentioned the afternoon tastings. I asked to book for that day and was told they were already full. When I explained we were only staying one night, the team found space, creating an individual 5pm session.

I’m glad they did. At €75 per person it isn’t inexpensive, but it also isn’t a hurried tasting at the end of a bar. The session takes place in the property’s historic cellar and covers four Santorini wines; two whites, a red and a dessert wine, together with the history of the island’s winemaking and the building itself.

The tasting takes place inside Vedema’s 400-year-old wine cellar.

The cellar itself is as much a part of the experience as the wine.

Santorini wines ageing behind the cellar gates.

Four Santorini wines formed the €75 tasting.

Our host, Vas, happened to be South African-Greek and would later reappear serving dinner in the restaurant, something that reinforced the impression that Vedema’s team work across the property rather than disappearing into separate departments.

With an hour between the tasting and dinner, we wandered to the bar for a drink. That turned into another reminder that this isn’t a particularly formal resort. The staff working behind the bar quietly packed everything away as the afternoon came to an end before heading across to the restaurant to begin the evening service.

Meanwhile an American couple struck up conversation. They weren’t actually staying at Vedema at all. They were guests at another Marriott hotel elsewhere on Santorini and had been told this was one of the better restaurants on the island, so had come over specifically for dinner. It’s only an anecdote, but it gave me confidence we’d made the right decision by eating on property rather than heading elsewhere.

A drink before dinner as the resort shifted into evening service.

Dinner is served outdoors overlooking the resort and Megalochori.

Dinner itself was memorable, but really stood out for one main reason. The menu featured whole fresh fish charged by weight, with prices reaching €100 per kilogram. Our waiter suggested they had one in the kitchen that weighed around one and a half kilograms (thats ~3.3 pounds), before immediately adding that the kitchen would prepare it for “just” €100 instead.

Neither of us needed much encouragement. It turned out to be one of those meals you’ll still mention months later, simply because of the scale of it. Easily the largest whole fish either of us has ever been served, beautifully cooked and paired with another local wine recommended by the team.

Our whole fish, ready to eat.

Easily the largest whole fish either of us had ever been served.

There would have been nothing wrong with ending the evening there. Instead, we walked out through Vedema’s entrance and into Megalochori. One concern I’d had before booking was whether staying inland would leave us feeling isolated once the sun went down.

The reality couldn’t have been much easier. The village begins almost immediately outside the resort gates. Walk past the church and within a minute or two you’re standing in a small square surrounded by bars and restaurants. It doesn’t have the crowds of Fira or Oia, and that’s part of the appeal. Rather than an evening spent jostling for sunset photographs, we found ourselves enjoying a quiet nightcap before wandering back to the villa.

Megalochori begins almost immediately outside Vedema’s gates.

Back at Vedema after a nightcap in the village.

One final swim in our own pool followed. Then, slightly chilled despite the July heat, a long soak in the bath before bed. Not a dramatic end to the evening, but a very relaxed one.

Breakfast and the Pace of the Resort

Breakfast was included through Fine Hotels + Resorts and was served in Trataro, overlooking the main pool.

Breakfast is served at Trataro overlooking the main pool.

Like much of Vedema, it didn’t feel rushed. Rather than a buffet with an egg station bolted on, breakfast is predominantly à la carte. After ordering coffee and fresh grapefruit juice, our server encouraged us to treat the menu more as a tasting than a single meal.

Breakfast was predominantly à la carte, with encouragement to order widely.

“If you’d like to try several things, just order them.”

So we did. Alongside a bread basket, fruit platter and crudités, I ordered the Kayianas, a traditional Greek breakfast of sourdough, tomatoes, zucchini, feta and olives. My wife added smoked salmon, and between us we probably sampled considerably more of the menu than we otherwise would have.

Kayianas: sourdough, tomatoes, zucchini, feta and olives.

The Kayianas wasn’t my favourite dish of the trip. I’m still glad I ordered it. One feature of travelling is occasionally discovering that local favorites aren’t necessarily your favorites. I’d much rather leave Santorini knowing what Kayianas tastes like than automatically order Eggs Benedict because it’s familiar. Sometimes you’ll discover a winner, sometimes you leave knowing to try something else next time.

One menu item that intrigued me was the daily pie. We noticed variations of “pie of the day” appearing elsewhere on Santorini too, although each time it seemed to turn out to be cheese pie. Whether that was coincidence or simply a regional staple, I’m still not entirely sure. There was so much other, more appetizing sounding choice, that I never quite got around to ordering the cheese pie.

There was certainly no shortage of food. Between the fruit, bread, multiple dishes and endless coffee, we left breakfast comfortably full without ever feeling hurried towards the exit.

The other regular breakfast guests weren’t listed on the seating plan. Cats seem to have adopted Vedema almost as enthusiastically as the guests. Four different kittens wandered between the tables during breakfast, occasionally stopping to investigate anyone willing to acknowledge them before moving on to their next audience.

Some of the less official breakfast regulars.

I love animals, but there are certainly times I’m not keen on animals around restaurants. Here it somehow worked. The staff never appeared to chase them away, but equally they never became intrusive or created any concerns about cleanliness. They simply seemed to exist as part of the property’s daily rhythm, another reminder that Vedema feels connected to the village around it (itself also with a healthy feline population) rather than separated from it.

Looking out across the pool while lingering over breakfast, it became obvious why many guests never seemed in a hurry to leave the resort. The main pool isn’t enormous and we never actually used it ourselves, choosing instead to make the most of the private pool at our villa. But it seemed to remain the natural focal point of the property throughout the morning. Guests drifted between breakfast, sun loungers and the pool bar, while staff quietly moved between different roles as the day unfolded.

There wasn’t too much happening, and that seemed almost the point.

The main pool becomes the quiet focal point of the resort in the morning.

Vedema is part of Marriott’s Luxury Collection.

Fine Hotels + Resorts and Marriott Platinum

One reason I chose Vedema was that it appeared to let me stack two different programs. The stay was booked through American Express Fine Hotels + Resorts while, on the surface, still qualifying for Marriott Bonvoy benefits. In practice, the combination worked extremely well.

We were upgraded from our booked Dorian Suite to an Olympian Villa with a private pool, breakfast for two was included, the dining credit offset a meaningful portion of dinner, and our requested 2pm checkout was granted without hesitation. We were moving on to our next hotel that afternoon, so I didn’t ask for the full 4pm FHR checkout. The welcome note itself leaned into my Marriott Platinum status, suggesting the hotel wasn’t treating the reservation as simply another third-party booking.

For Marriott members who already have Platinum or above, that’s reassuring. Booking through Fine Hotels + Resorts didn’t feel like choosing one program over the other. We received the advantages of both. I discuss another aspect of this in a little more detail in “Maximizing Incidentals Earnings on a Prepaid FHR Stay.”

Would I Stay Again?

Yes, although perhaps not for the reason I expected before arriving. When I booked Vedema, I viewed it as the “village” hotel in our three-resort comparison. Katikies Garden would be our stay in Fira, while Magma would provide the final resort experience before flying home. Vedema was there to show us another side of Santorini.

The inland location didn’t feel like a compromise, because from the outset we weren’t trying to recreate a caldera stay. We had a large private villa, a village a couple of minutes away on foot, one of the better meals of the trip, a memorable wine tasting and a resort that encouraged us to slow down rather than rush from viewpoint to viewpoint.

Would I recommend it to everyone visiting Santorini? No.

If your priority is waking up to the postcard view you’ve seen on Instagram, there are plenty of hotels that do that better. If, however, you’re looking for a luxury resort in a quirky historical village, with staff eager to provide personalized attention, where the winemaking history and the villa itself become part of the experience, Vedema deserves a look.

The volcanic-stone terraces are a reminder that Vedema was built around what was already here.

Maximizing Incidentals Earnings on a Prepaid FHR Stay [to come]

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